The Nielsen Brand

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No matter whether you’re a builder, contractor or an aspiring handyman; with our exclusive range of hire quality equipment, you can soon begin your dreams of transforming your garden, home or land into whatever you desire. The Nielsen brand has a long and proud history dating back to the 1880’s as a leading rural producer on the NSW north coast. Since WWII, our family has owned and run a number of retail businesses in the Hunter region.

For the last 30 years the focus has shifted from sales to hiring –  firstly caravans and now diversifying into high quality equipment hire. The current expanded business is now showcased at a brand new site on the Pacific Highway, Heatherbrae. Whilst some things may have changed over time, one thing has not – a genuine focus on customers that has come from a long history of success. As current owners, we make this commitment; at Nielsens, you will be dealing directly with the owners and we will ensure you get what you want, when you need it.

Troy & Dorothy Davies


Nielsen’s commitment to reliability and integrity is a promise.

Whilst our range of equipment is designed to cater for local tradies and DIY mums and dads, we are determined to remain flexible. If there is some specific gear you need, just ask and we will do our best to provide it for you quickly and reliably.


Nielsen’s aim is to provide you with a service you will remember.

We may not be the biggest operator in the Hunter, but as owners, we are committed to being the most attuned to your needs.

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